Barku

Walnut timber on the left hand side with the Barku logo centred vertically and horizontally. The right hand side is broken into four quadrants which contain logos and wording for each area - TV units, vanities, Tables and occasional furniture.

New brand

After years of honing his craft as a timber furniture maker for both new and recycled timber, Matt Laing founded Barku Timber Furniture.

The brief

The brief was to create a contemporary visual brand that was no-nonsense and appealed to their wide audience base (all genders, multi-age brackets). Also of importance was allowing the timber to be the ‘hero’ of the brand, and to convey the sustainability of timber and Barku’s eco-friendly approach to timber furniture making.

The outcome

Taking on board the brief, we created three brand concepts that kept the timber as the hero element. To do that, we muted the colour palettes and used big, bold designs that allowed the beauty of the timber to be showcased.

The attention to detail Barku uses in its sustainable custom timber furniture had to be evident in their brand delivery.

The creation of the icon was a play on the ‘k’ from the workmark, creating cohesion between the brand elements.

Using the navy as the base colour was both a branding and practicality choice, as being in the manufacturing industry requires a darker colour uniform.

Deliverables

   Creative concepts
   Visual brand identity
   Uniforms
   Social media
   Business cards
   Website design and development

Barku business cards with the logo in the top left corner, icon in the bottom left corner, and the name details on the right hand side.
Barku tile - a logo sits in the centre over a close-up image of a light coloured piece of timber. The icon sits below the logo, then the barku.com.au URL sits underneath that.
Front and back visual line drawings of a t-shirt. T-shirts have navy backgrounds with the Barku logo on each side.

Barku

Barku tile - a logo sits in the centre over a close-up image of a light coloured piece of timber. The icon sits below the logo, then the barku.com.au URL sits underneath that.

New brand

After years of honing his craft as a timber furniture maker for both new and recycled timber, Matt Laing founded Barku Timber Furniture.

The brief

The brief was to create a contemporary visual brand that was no-nonsense and appealed to their wide audience base (all genders, multi-age brackets). Also of importance was allowing the timber to be the ‘hero’ of the brand, and to convey the sustainability of timber and Barku’s eco-friendly approach to timber furniture making.

The outcome

Taking on board the brief, we created three brand concepts that kept the timber as the hero element. To do that, we muted the colour palettes and used big, bold designs that allowed the beauty of the timber to be showcased.

The attention to detail Barku uses in its sustainable custom timber furniture had to be evident in their brand delivery.

The creation of the icon was a play on the ‘k’ from the workmark, creating cohesion between the brand elements.

Using the navy as the base colour was both a branding and practicality choice, as being in the manufacturing industry requires a darker colour uniform.

Deliverables

   Creative concepts
   Visual brand identity
   Uniforms
   Social media
   Business cards
   Website design and development

Walnut timber on the left hand side with the Barku logo centred vertically and horizontally. The right hand side is broken into four quadrants which contain logos and wording for each area - TV units, vanities, Tables and occasional furniture.
Barku business cards with the logo in the top left corner, icon in the bottom left corner, and the name details on the right hand side.
Front and back visual line drawings of a t-shirt. T-shirts have navy backgrounds with the Barku logo on each side.