Bloom Playroom

BrandOps Creative-designed social media posts for Bloom Playroom, featuring eight different social tiles that are bright, playful and colourful.

New brand

Bloom Playroom is a Sunshine Coast‑based company that supports children’s smooth transitions and learning in the early years through play‑based programs, private tutoring, and parent workshops. 

The brief

In December 2023, we were engaged by Bloom Playroom to create a cohesive, contemporary, and playfully sophisticated brand for their company launch in March 2024.

The brief was to:

   Create a name for the business
   Create a cohesive, overarching brand architecture that houses the existing products and services already being offered
   Create creative concepts for the visual brand identity, and
   Design and build a complex website.

The outcome

At the time of engagement, the founder of Bloom Playroom, Danielle Murray, had existing published work and an education course on the market for a number of years. The new brand needed to encompass these products and upcoming service offerings under an overarching brand name. The brand strategy was completed in line with a ‘branded house’ architecture model. Brand naming was also required in line with the business’s benefits and audience.

Three creative concepts were presented to the client that had slightly different tonality and aesthetic. The chosen concept combined a sophisticated and contemporary feel with a level of playfulness, engaging both parents and children alike.

The website design and development needed to incorporate e-commerce functionality, booking systems, and multiple contact forms. 

Deliverables

   Brand naming
   Brand architecture
   Creative concepts
   Visual brand identity
   Website architecture and design
   Website development

Bloom Playroom logo that is black with colourful lettering and graphics of a flower and a ladybird. In the top left and bottom right corner is a pink flower.
A room with contemporary furniture and designed graphics on the wall in Bloom Playroom branding.
BrandOps Creative has designed and developed the website for Bloom Playroom and this image features a product page, being founder Danielle Murray's first book, Before Big School.

Bloom Playroom

BrandOps Creative-designed social media posts for Bloom Playroom, featuring eight different social tiles that are bright, playful and colourful.

New brand

Bloom Playroom is a Sunshine Coast‑based company that supports children’s smooth transitions and learning in the early years through play‑based programs, private tutoring, and parent workshops. 

The brief

In December 2023, we were engaged by Bloom Playroom to create a cohesive, contemporary, and playfully sophisticated brand for their company launch in March 2024.

The brief was to:

   Create a name for the business
   Create a cohesive, overarching brand architecture that houses the existing products and services already being offered
   Create creative concepts for the visual brand identity, and
   Design and build a complex website.

The outcome

At the time of engagement, the founder of Bloom Playroom, Danielle Murray, had existing published work and an education course on the market for a number of years. The new brand needed to encompass these products and upcoming service offerings under an overarching brand name. The brand strategy was completed in line with a ‘branded house’ architecture model. Brand naming was also required in line with the business’s benefits and audience.

Three creative concepts were presented to the client that had slightly different tonality and aesthetic. The chosen concept combined a sophisticated and contemporary feel with a level of playfulness, engaging both parents and children alike.

The website design and development needed to incorporate e-commerce functionality, booking systems, and multiple contact forms. 

Deliverables

   Brand naming
   Brand architecture
   Creative concepts
   Visual brand identity
   Website architecture and design
   Website development

Bloom Playroom logo that is black with colourful lettering and graphics of a flower and a ladybird. In the top left and bottom right corner is a pink flower.
A room with contemporary furniture and designed graphics on the wall in Bloom Playroom branding.
BrandOps Creative has designed and developed the website for Bloom Playroom and this image features a product page, being founder Danielle Murray's first book, Before Big School.