YOUR BRAND
IMPLEMENTATION PARTNER
Brand refresh
DLA Piper is a multinational law firm with offices in over 40 countries throughout the Americas, Asia-Pacific, Europe, Africa, and the Middle East.
Through mext Consulting, the brief was to work on visual brand concepts that were ‘refreshingly different’ from what their existing collateral looked like.
It was one of the most intriguing briefs we have seen, as we were asked to stay within brand guidelines but change the aesthetic to be 'refreshingly different'.
The logo, typography, and colour palette were to stay the same; however, we had to find ways to have the visual identity look different while still using the same brand assets.
We set about finding ways to pioneer a refreshed brand using existing brand assets.
The solution was to increase the usage of secondary colours and find imagery that was both powerful in content and composed in a way that was more engaging to the reader.
The use of stylised typography while staying within DLA Piper’s font requirements allowed what would have been ordinary text blocks to look elevated.
An extensive suite of collateral was produced and handed over to DLA Piper for their internal team to roll out.
► Proposed future visual identity
► A1 Posters
► Graduate brochure
► PowerPoint decks
► Digital and print concepts
► Internal brand launch merchandise
Brand refresh
DLA Piper is a multinational law firm with offices in over 40 countries throughout the Americas, Asia-Pacific, Europe, Africa, and the Middle East.
Through mext Consulting, the brief was to work on visual brand concepts that were ‘refreshingly different’ from what their existing collateral looked like.
It was one of the most intriguing briefs we have seen, as we were asked to stay within brand guidelines but change the aesthetic to be 'refreshingly different'.
The logo, typography, and colour palette were to stay the same; however, we had to find ways to have the visual identity look different while still using the same brand assets.
We set about finding ways to pioneer a refreshed brand using existing brand assets.
The solution was to increase the usage of secondary colours and find imagery that was both powerful in content and composed in a way that was more engaging to the reader.
The use of stylised typography while staying within DLA Piper’s font requirements allowed what would have been ordinary text blocks to look elevated.
An extensive suite of collateral was produced and handed over to DLA Piper for their internal team to roll out.
► Proposed future visual identity
► A1 Posters
► Graduate brochure
► PowerPoint decks
► Digital and print concepts
► Internal brand launch merchandise
