New brand
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Julie Scardamaglia is an experienced learning and development specialist who focuses on elevating individual, team and organisational performance. With her performance-driven mindset, Julie helps people unlock their potential in high-performing environments.

The brief

Learning and development specialist Julie Scardamaglia engaged BrandOps Creative to create a new visual identity for her start-up business.

The brief was to align the branding to the audience and to use a colour palette that instils a sense of trust along with positive energy.

The outcome

Three conceptual logos with mood boards were created and presented. One of those concepts was chosen, and with minimal changes, it became the chosen identity of the brand.

The visual brand adopted a semi-vibrant colour palette while staying aligned to a corporate audience.

BrandOps provided art direction for the photography and incorporated these shots into the website designs.

All the branded collateral outlined in the below deliverables list was successfully developed and launched.

Deliverables

►   Logo concepts
►   Brand concepts
►   Visual brand guidelines
►   Business cards
►   Website design
►   Photography
►   Social media assets
►   Values cards
►   PowerPoint and Word templates
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