mext Consulting

Six different coloured buckets, with the trust wheel logo in the centre.

Rebrand

mext Consulting is a Melbourne-based marketing consultancy that focuses on building brand trust for corporate and not-for-profit clients.

The brief

The brief from mext was to rebrand the existing trust model, focusing on a new logo, colour palette, typography, and visual identity. This new look needed to seamlessly blend in with existing brands within the broader brand architecture.

The new colour palette needed to move away from existing primary colours and display a visual aesthetic in line with corporate expectations.

The outcome

The colour palette was designed using a test-and-iterate approach to ensure the colours would hold up on both the logo and heavily used graphic wheel and across multiple brand touchpoints.

A 32-page A4 promotional book was produced, as were assets for updates to the existing website.

The visual brand adopted a semi-muted colour palette while staying aligned to a corporate audience.

The logo, visual brand identity, and promotional book were successfully produced within a short timeframe.

Deliverables

   Logo design
   Visual brand identity
   Brand graphics
   Promotional book
   A1 Poster

The Trust Logic logo on a light coloured background, the logo has dots over the i in logic
The Trust Logic design poster on a wall with indoor plants in the foreground
Two a3 landscape examples pages of mext graphic design and branding which contain heroic imagery, graphics and text

mext Consulting

Six different coloured buckets, with the trust wheel logo in the centre.

Rebrand

mext Consulting is a Melbourne-based marketing consultancy that focuses on building brand trust for corporate and not-for-profit clients.

The brief

The brief from mext was to rebrand the existing trust model, focusing on a new logo, colour palette, typography, and visual identity. This new look needed to seamlessly blend in with existing brands within the broader brand architecture.

The new colour palette needed to move away from existing primary colours and display a visual aesthetic in line with corporate expectations.

The outcome

The colour palette was designed using a test-and-iterate approach to ensure the colours would hold up on both the logo and heavily used graphic wheel and across multiple brand touchpoints.

A 32-page A4 promotional book was produced, as were assets for updates to the existing website.

The visual brand adopted a semi-muted colour palette while staying aligned to a corporate audience.

The logo, visual brand identity, and promotional book were successfully produced within a short timeframe.

Deliverables

   Logo design
   Visual brand identity
   Brand graphics
   Promotional book
   A1 Poster

The Trust Logic logo on a light coloured background, the logo has dots over the i in logic
The Trust Logic design poster on a wall with indoor plants in the foreground
Two a3 landscape examples pages of mext graphic design and branding which contain heroic imagery, graphics and text