The McKinnon Prize

The McKinnon Prize logo with a background of the McKinnon Prize award
Visual branding for the McKinnon Prize in Political Leadership. A1 corflute on an easel in Old Parliament House, Cenberra.
Aerial view of mobile phone with McKinnon Prize contact page showing
David Pocock at the McKinnon Prize Awards night
Two solid brass prizes with the logo design cut out of the prize itself.
McKinnon Prize in Political Leadership award recipients, Senator David Pocock and Bridget Archer MP with Patricia Karvelas, at Old Parliament House, Cenberra.

Brand refresh

The McKinnon Prize in Political Leadership is an esteemed political award that recognises good political leadership at a local, state, and federal levels.

The brief

The McKinnon Prize required their existing brand to be modernised and aligned with the prestigious nature of the award.

The brief from the Client was to undertake a brand refresh within a few short weeks to enable the website to be built in time for the next yearly award cycle that was about to start.

The outcome

Partnering with the team from McKinnon Prize, visual branding concepts were created along with a revised logo. The visual brand adopted a premium colour palette of slate and gold in line with the prestigiousness of the award.

Brand concepts were created, presented, and refined until the final concept was approved. The visual brand uses the star shape from the logo as its core anchor point for the supporting visual graphics.

In line with the tone of voice, motion guidelines were incorporated into the broader brand guidelines.

A new suite of PowerPoint templates and supporting branded assets were produced, transforming the way the team works.

Brand training was delivered to the team, along with PowerPoint and Word training specific to their branded templates.

Deliverables

   Logo refinement
   Brand concepts
   Visual brand guidelines
   Website design
   Photography
   Social media assets
   PowerPoint and Word templates
   Merchandise
   eDM templates
   Event design

Penny Wong standing at branded McKinnon Prize lectern.
Helen Haines standing in front of branded McKinnon Prize media wall.
McKinnon Prize in Political Leadership name tag created using user experience design through visual design execution.

The McKinnon Prize

Brand refresh

The McKinnon Prize in Political Leadership is an esteemed political award that recognises good political leadership at a local, state, and federal levels.

The brief

The McKinnon Prize required their existing brand to be modernised and aligned with the prestigious nature of the award.

The brief from the Client was to undertake a brand refresh within a few short weeks to enable the website to be built in time for the next yearly award cycle that was about to start.

The outcome

Partnering with the team from McKinnon Prize, visual branding concepts were created along with a revised logo. The visual brand adopted a premium colour palette of slate and gold in line with the prestigiousness of the award.

Brand concepts were created, presented, and refined until the final concept was approved. The visual brand uses the star shape from the logo as its core anchor point for the supporting visual graphics.

In line with the tone of voice, motion guidelines were incorporated into the broader brand guidelines.

A new suite of PowerPoint templates and supporting branded assets were produced, transforming the way the team works.

Brand training was delivered to the team, along with PowerPoint and Word training specific to their branded templates.

Deliverables

   Logo refinement
   Brand concepts
   Visual brand guidelines
   Website design
   Photography
   Social media assets
   PowerPoint and Word templates
   Merchandise
   eDM templates
   Event design

The McKinnon Prize logo with a background of the McKinnon Prize award
Aerial view of mobile phone with McKinnon Prize contact page showing
Penny Wong standing at branded McKinnon Prize lectern.
Two solid brass prizes with the logo design cut out of the prize itself.
Helen Haines standing in front of branded McKinnon Prize media wall.
McKinnon Prize in Political Leadership name tag created using user experience design through visual design execution.
David Pocock at the McKinnon Prize Awards night
Visual branding for the McKinnon Prize in Political Leadership. A1 corflute on an easel in Old Parliament House, Cenberra.
McKinnon Prize in Political Leadership award recipients, Senator David Pocock and Bridget Archer MP with Patricia Karvelas, at Old Parliament House, Cenberra.