This Friday

New brand

This Friday is an initiative that provides strategic brand, client and people advisory services for professional services firms.

The brief

The brief was to have This Friday go-to-market with a fresh and innovative approach to professional services. The tone of voice was determined to be playful yet knowledgeable enough to capture the skills, service and personality of the three founders. With all founders exceptionally experienced in their own space, This Friday needed to convey a sense of trust through competence, while being easy to visually engage with.

The outcome

From start to finish, the creation of this brand was a highly conceptual execution. From the creation of the brand name as a play on words, through to the visualisation of the business journey using the days of the week, This Friday was a joy to work on.

With a tight turnaround on the brand concepts and website development, there were many overlapping elements to the implementation of this brand that meant some iteration was needed before the brand launch.

This Friday created a buzz prior to launch with its social media strategy and execution. The brand was successfully launched on Friday 26 July 2024.

Deliverables

   Brand naming
   Creative concepts
   Visual brand identity
   Website design
   Website development
   Stationery
   Social media
   PowerPoint and Word templates

This Friday website Brand page. This page has the illustration of an umbrella turning into a globe.
This Friday Website Services page. The Brand, Clients and People icons and wording are on the right hand side, with The Approach wording underneath.
Social media post with line art drawing of giraffe. Wording says How do professional services firms stand out in the market?
This Friday Insights Social Post. Image of inside-out at bottom, with article title at top.

This Friday

New brand

This Friday is an initiative that provides strategic brand, client and people advisory services for professional services firms.

The brief

The brief was to have This Friday go-to-market with a fresh and innovative approach to professional services. The tone of voice was determined to be playful yet knowledgeable enough to capture the skills, service and personality of the three founders. With all founders exceptionally experienced in their own space, This Friday needed to convey a sense of trust through competence, while being easy to visually engage with.

The outcome

From start to finish, the creation of this brand was a highly conceptual execution. From the creation of the brand name as a play on words, through to the visualisation of the business journey using the days of the week, This Friday was a joy to work on.

With a tight turnaround on the brand concepts and website development, there were many overlapping elements to the implementation of this brand that meant some iteration was needed before the brand launch.

This Friday created a buzz prior to launch with its social media strategy and execution. The brand was successfully launched on Friday 26 July 2024.

Deliverables

   Brand naming
   Creative concepts
   Visual brand identity
   Website design
   Website development
   Stationery
   Social media
   PowerPoint and Word templates

This Friday Website Services page. The Brand, Clients and People icons and wording are on the right hand side, with The Approach wording underneath.
This Friday website Brand page. This page has the illustration of an umbrella turning into a globe.
Social media post with line art drawing of giraffe. Wording says How do professional services firms stand out in the market?
This Friday Insights Social Post. Image of inside-out at bottom, with article title at top.