YOUR BRAND
IMPLEMENTATION PARTNER
October 2025
They came to us for a website. What they got was so much more.
When The Agenda Group first approached BrandOps, the brief seemed straightforward: a new digital presence. But like most things in the consultancy world, scratch the surface and you'll find layers of connectivity and complexity that demand a more strategic approach.
Consultancies sell expertise, insight, strategic thinking. They are trusted advisers to C-suite executives, government bodies, and ASX-listed firms. And the way they present to market needs to match the sophistication of the advice they are giving.
The Agenda Group operates in a particularly complex space, helping leaders navigate intricate government, policy and regulatory environments. They understand strategic communications intimately. So when we suggested that a website without first taking a look at brand strategy and their visual branding, they got it immediately. All great consultants know that the symptom is rarely the real issue. This shared philosophy became the foundation for everything that followed.
A brand's impact isn't felt through the website alone. It's the collective experience someone has from every single interaction and touchpoint with your business. The proposal document that lands in their inbox. The PowerPoint presentation in that critical pitch meeting. The business card exchanged at a networking event. The email signature at the bottom of your correspondence.
For consultancies, these touchpoints aren't peripheral. They're where your business happens. They're where trust is built or eroded. Where you're either reinforcing your strategic positioning or undermining it with inconsistency.
And if you’re someone who thinks the visual doesn’t matter, think again. People buy with their eyes and emotions, even in B2B.
We conducted an in-person workshop with The Agenda Group team. Not a branding exercise. A strategic exercise. Combined with market research, we synthesised insights into a comprehensive brand strategy document that delivered analysis true to who they are, where they're heading, and their future position in market.
This wasn't about choosing colours or fonts. It was about defining:
Only after this strategic foundation was established did we move into visual brand development. We created two complete visual brand concepts. The chosen aesthetic features bold, edgy design with complex graphics that mirror the complexity of the work they undertake and the confidence with which they should approach market. Form following strategy. Visual identity reflecting strategic positioning.
If you're a consultancy principal reading this, ask yourself: when was the last time you critically examined how your firm shows up in market? Not just your website, but every touchpoint. Your proposal templates. Your presentation decks. Your written communications. The consistency of your visual language across platforms.
The Agenda Group were malleable to a conversation around brand strategy because they understood something fundamental: how you engage with clients isn't separate from your business strategy. It is your business strategy, made visible.
Brand strategy changes how you approach client engagement. It creates clarity internally about who you are and what you stand for. It gives your team a consistent framework for how to communicate. It builds recognition and trust in market. For consultancies competing on expertise and relationships, these aren't nice-to-haves. They're vital.
Strategy and visual identity established, we turned to implementation. Because consultancy work lives in Microsoft templates, we built custom Word and PowerPoint templates with contemporary graphic styles that make every report and presentation an expression of their brand. Business cards, virtual backgrounds, social media assets, email signatures, brand guidelines – each element reinforcing their strategic positioning.
Some consultancies baulk at investing in brand strategy. They see it as superficial when they should be focused on their core business. But your brand isn't separate from your core business. It's how your core business shows up in the world.
The Agenda Group understood that advising clients on strategic communications while presenting themselves inconsistently would be fundamentally misaligned. They saw brand strategy not as a cost, but as a strategic investment in how they compete and grow.
So yes, The Agenda Group came to us for a website. But what they really needed was a comprehensive approach to how they present themselves to market. Visually. In written communications. Through their firm culture and interactions with clients. In every moment they engage with the world.
That's what brand strategy delivers. That's why consultancies need it. Not because it makes you look good, but because it makes you strategically coherent.
And in a world where consultancies are competing on trust, expertise, and relationships, coherence isn't cosmetic. It's vital.
October 2025
They came to us for a website. What they got was so much more.
When The Agenda Group first approached BrandOps, the brief seemed straightforward: a new digital presence. But like most things in the consultancy world, scratch the surface and you'll find layers of connectivity and complexity that demand a more strategic approach.
Consultancies sell expertise, insight, strategic thinking. They are trusted advisers to C-suite executives, government bodies, and ASX-listed firms. And the way they present to market needs to match the sophistication of the advice they are giving.
The Agenda Group operates in a particularly complex space, helping leaders navigate intricate government, policy and regulatory environments. They understand strategic communications intimately. So when we suggested that a website without first taking a look at brand strategy and their visual branding, they got it immediately. All great consultants know that the symptom is rarely the real issue. This shared philosophy became the foundation for everything that followed.
A brand's impact isn't felt through the website alone. It's the collective experience someone has from every single interaction and touchpoint with your business. The proposal document that lands in their inbox. The PowerPoint presentation in that critical pitch meeting. The business card exchanged at a networking event. The email signature at the bottom of your correspondence.
For consultancies, these touchpoints aren't peripheral. They're where your business happens. They're where trust is built or eroded. Where you're either reinforcing your strategic positioning or undermining it with inconsistency.
And if you’re someone who thinks the visual doesn’t matter, think again. People buy with their eyes and emotions, even in B2B.
We conducted an in-person workshop with The Agenda Group team. Not a branding exercise. A strategic exercise. Combined with market research, we synthesised insights into a comprehensive brand strategy document that delivered analysis true to who they are, where they're heading, and their future position in market.
This wasn't about choosing colours or fonts. It was about defining:
Only after this strategic foundation was established did we move into visual brand development. We created two complete visual brand concepts. The chosen aesthetic features bold, edgy design with complex graphics that mirror the complexity of the work they undertake and the confidence with which they should approach market. Form following strategy. Visual identity reflecting strategic positioning.
If you're a consultancy principal reading this, ask yourself: when was the last time you critically examined how your firm shows up in market? Not just your website, but every touchpoint. Your proposal templates. Your presentation decks. Your written communications. The consistency of your visual language across platforms.
The Agenda Group were malleable to a conversation around brand strategy because they understood something fundamental: how you engage with clients isn't separate from your business strategy. It is your business strategy, made visible.
Brand strategy changes how you approach client engagement. It creates clarity internally about who you are and what you stand for. It gives your team a consistent framework for how to communicate. It builds recognition and trust in market. For consultancies competing on expertise and relationships, these aren't nice-to-haves. They're vital.
Strategy and visual identity established, we turned to implementation. Because consultancy work lives in Microsoft templates, we built custom Word and PowerPoint templates with contemporary graphic styles that make every report and presentation an expression of their brand. Business cards, virtual backgrounds, social media assets, email signatures, brand guidelines – each element reinforcing their strategic positioning.
Some consultancies baulk at investing in brand strategy. They see it as superficial when they should be focused on their core business. But your brand isn't separate from your core business. It's how your core business shows up in the world.
The Agenda Group understood that advising clients on strategic communications while presenting themselves inconsistently would be fundamentally misaligned. They saw brand strategy not as a cost, but as a strategic investment in how they compete and grow.
So yes, The Agenda Group came to us for a website. But what they really needed was a comprehensive approach to how they present themselves to market. Visually. In written communications. Through their firm culture and interactions with clients. In every moment they engage with the world.
That's what brand strategy delivers. That's why consultancies need it. Not because it makes you look good, but because it makes you strategically coherent.
And in a world where consultancies are competing on trust, expertise, and relationships, coherence isn't cosmetic. It's vital.
