Event Visual Design: McKinnon Prize

Photo from the McKinnon Prize event 2025. Setup of the auditorium prior to event commencement.Photo from the McKinnon Prize event 2025. Mike Baird opening proceedings.Photo from the McKinnon Prize event 2025. Peter Malinauskas acceping his award and giving a speech.

Event Design

The McKinnon Prize is an annual political leadership award jointly run by McKinnon and the University of Melbourne, recognising excellence in Australian political leadership.

The brief

The brief was to produce all design and PowerPoint requirements for the 2025 event, held at the National Portrait Gallery in Canberra on Thursday 9 October 2025. This required close collaboration with the McKinnon Prize team on timing and deliverables.

The design work needed to reflect the prestige and formality of the award while working seamlessly across multiple formats – from digital screens to printed materials – and accommodate the technical specifications of the 12-metre-wide projection screen that dominated the event.

The outcome

A comprehensive suite of event collateral was delivered, ensuring visual consistency across all touchpoints from pre-event communications through to the ceremony itself.

The PowerPoint presentation and supporting graphics were designed specifically for the 12-metre screen format, requiring careful consideration of scale, readability, and visual impact in the large-format venue setting.

Physical and digital materials – including foamboards featuring all nominees, welcome signage, name tags, and the electronic lectern display – were produced to create a cohesive visual experience throughout the event.

All deliverables were completed within the tight timeframe required for the October event, with materials successfully deployed across the National Portrait Gallery venue.

Deliverables

   PowerPoint animated slide design for 12m screen
   eDMs (pre- and post-event)
   Welcome signage
   Name tags
   Foamboards (all nominees)
   Electronic lectern display
   Media wall

Photo from the McKinnon Prize event 2025. Allegra Spender accepting her award on stage.Photo from the McKinnon Prize event 2025. An artistic shot of the inside and reflective outside of the event.Photo from the McKinnon Prize event 2025. Welcome desk and banner outside the National Portrait Gallery event space.Photo from the McKinnon Prize event 2025. Photo boards of each of the nominees outside the National Portrait Gallery.Photo from the McKinnon Prize event 2025. Three winners of the McKinnon Prize with their trophies.

At top: Auditorium set-up with brand animation on big screen, Event proceedings with big screen as backdrop, Live cross to Adelaide to present Peter Malinauskas with his award.

At bottom: Allegra Spender accepting her award, with branded big screen as backdrop, artistic reflection of inside and outside event, branded welcome signage, branded nominees boards, the prize winners again at branded media wall.

Event Visual Design:
McKinnon Prize

Photo from the McKinnon Prize event 2025. Setup of the auditorium prior to event commencement.Photo from the McKinnon Prize event 2025. Mike Baird opening proceedings.Photo from the McKinnon Prize event 2025. Peter Malinauskas acceping his award and giving a speech.
Audience

   Political leaders
   Media
   Academia
   Corporate firms

The brief

The McKinnon Prize is an annual political leadership award jointly run by McKinnon and the University of Melbourne, recognising excellence in Australian political leadership.

The brief was to produce all design and PowerPoint requirements for the 2025 event, held at the National Portrait Gallery in Canberra on Thursday 9 October 2025. This required close collaboration with the McKinnon Prize team on timing and deliverables.

The design work needed to reflect the prestige and formality of the award while working seamlessly across multiple formats – from digital screens to printed materials – and accommodate the technical specifications of the 12-metre-wide projection screen that dominated the event.

The outcome

A comprehensive suite of event collateral was delivered, ensuring visual consistency across all touchpoints from pre-event communications through to the ceremony itself.

The PowerPoint presentation and supporting graphics were designed specifically for the 12-metre screen format, requiring careful consideration of scale, readability, and visual impact in the large-format venue setting.

Physical and digital materials – including foamboards featuring all nominees, welcome signage, name tags, and the electronic lectern display – were produced to create a cohesive visual experience throughout the event.

All deliverables were completed within the tight timeframe required for the October event, with materials successfully deployed across the National Portrait Gallery venue.

Deliverables

   PowerPoint animated slide design for 12m screen
   eDMs (pre- and post-event)
   Welcome signage
   Name tags
   Foamboards (all nominees)
   Electronic lectern display
   Media wall

Photo from the McKinnon Prize event 2025. Allegra Spender accepting her award on stage.Photo from the McKinnon Prize event 2025. An artistic shot of the inside and reflective outside of the event.Photo from the McKinnon Prize event 2025. Welcome desk and banner outside the National Portrait Gallery event space.Photo from the McKinnon Prize event 2025. Photo boards of each of the nominees outside the National Portrait Gallery.Photo from the McKinnon Prize event 2025. Three winners of the McKinnon Prize with their trophies.

At top: Auditorium set-up with brand animation on big screen, Event proceedings with big screen as backdrop, Live cross to Adelaide to present Peter Malinauskas with his award.

At bottom: Allegra Spender accepting her award, with branded big screen as backdrop, artistic reflection of inside and outside event, branded welcome signage, branded nominees boards, the prize winners again at branded media wall.