Vardel is a boutique project controls consultancy supporting Owners, EPCMs and Contractors with planning, controls and AI-enabled solutions for complex programmes.
Vardel's founder came to us with a clear sense of where he wanted the brand to go. He had worked extensively with AI tools to develop a brand sheet that captured his vision, persevering until it reflected the direction he had in mind. Knowing it needed professional expertise to become a considered and credible identity, he brought it to us as a starting point.
Our task was to build on that direction and create a distinctive, professional brand that communicated Vardel's project controls expertise while positioning it as a contemporary, forward-thinking consultancy. The identity needed to work in technical project environments while remaining clear, confident and adaptable across digital and corporate applications.
Starting with the AI brand sheet, we developed multiple concepts for Vardel, focusing on the green colour palette and distinctive logo direction.
The outcome was a bold and structured visual language that reflects the precision, control and clarity at the heart of the business. The visual language included logos, contemporary typography, rich colour palette, tonal abstract imagery and linework graphics.
The new Vardel website was designed and developed by BrandOps, creating a digital platform that clearly communicates the business’s services and specialist capabilities of Vardel, and embodies the depth and richness of the brand.
We also implemented a suite of practical business and digital touchpoints, including Microsoft templates, social media templates, business cards, email signatures and Vardel’s LinkedIn presence.
The result is a deeply rich and cohesive brand system, inclusive of brand guidelines, that gives Vardel a strong and consistent presence across collateral.
